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Art Of Embroidery

This collection features modern embroidered clothing for men, designed to integrate effortlessly into an everyday wardrobe. The selection includes shirts, pants, vests, outerwear, and accessories.

"Summer within us" (2026) "Trait" (2026) Koza / Malanka (2023) “Krychevsky” (2025) "Wedding" (2025) "Ode to Color" (2025) "Horytsvit" (2025) “Metelychka” (2025) "The Night Glimmers" (2024) "Memories of Visions" (2024) Ukrainian mythology (2024) Etnodim Art Collection (2022)

All collections

The development of each collection begins with extensive research. Our research and design departments carefully study antique samples and museum archives, uncovering new names, elements, and facts across history, culture, and art.

"Summer within us" (2026)

The "Summer Within Us" collection captures the sensory essence of the warmest season. Built around the concept of a home that travels with you, the pieces channel the inner peace found across various summer backdrops—whether relaxing by the sea, escaping to the countryside, or navigating the rush of daily life.

"Trait" (2026)

The collection explores two natural states. The Shell represents protection and composure, centering on internal processes and self-reflection. The Bloom embodies openness, expression, and connection with the world. These states are mirrored in the architecture of the garments, which transition from closed, structured silhouettes to lighter, more fluid forms.

Koza / Malanka (2023)

The “Koza/Malanka” collection of vyshyvankas and accessories is dedicated to the characters of the Christmas mystery: the cheerful Koza, the bright Zirka, and the dazzling, slightly mischievous Malanka.

“Krychevsky” (2025)

This capsule draws inspiration from a series of ornamental compositions by Vasyl Krychevsky, which features nearly 200 pencil drawings on postcard-sized sheets. Each piece exhibits its own character, ranging from delicate floral motifs to bold black-and-white compositions.

"Wedding" (2025)

The “Wedding” capsule collection by Etnodim. This collection was created to broaden the range of embroidered dresses suited for special occasions such as weddings and church ceremonies. We focused on designing elegant, functional pieces that won’t remain unworn in your wardrobe, but rather become cherished garments you’ll return to again and again. Reflecting the principles of slow fashion, this collection is meant to accompany meaningful moments and lasting memories.

"Ode to Color" (2025)

The "Ode to Color" collection is vibrant and summery. It’s about the courage and joy of being seen, about playing with yourself and society. We wanted to use the broadest possible palette, making it bold and unexpected. The color combinations are loud, expressive, yet harmonious. They breathe life into minimalist silhouettes, adding confidence, inspiring, and helping to express one’s true self.

"Horytsvit" (2025)

This capsule collection — three pieces designed for women — is a tribute to the life and legacy of Paraska Plytka-Horytsvit, a visionary Hutsul artist and multidisciplinary creator. The theme of nature runs through the heart of this drop. It’s a story of spring finally arriving — when the sun doesn’t just shine, it warms.

“Metelychka” (2025)

Winter butterflies are a miracle brought to life. Sleepy wings stir to life in the snowy city, finding refuge in warm fabric made by human hands. The capsule features quilted vests adorned with cross-stitch embroidery of delicate butterflies. Rushnyks from the 20th century served as the visual inspiration for the collection.

"The Night Glimmers" (2024)

A winter night has descended upon the land. The sounds have faded. Every living creature seeks warmth at home, and the darkness hides the twilight landscapes from view. All that remains before you is the soft canvas of the night sky, distant stars, and scattered footprints in the powdery snow. Your imagination begins to sketch fairy-tale silhouettes in the darkness—and you surrender, accepting the rules of its game. The embroidered shirts in this collection embody the mystical imagery of the Ukrainian night.

"Memories of Visions" (2024)

The "Patterns of Memory" collection reimagines the vibrant, naïve folk patterns found on vintage 20th-century rushnyks (traditional embroidered towels), beautifully translating heritage artistry into contemporary silhouettes.

Ukrainian mythology (2024)

Since the dawn of time, myth has shaped our understanding of the universe. We carry fragments of these primal stories in our shared traditions and legends—the very narratives that define our identity. The "Primrose. Mythologeme" collection brings these abstract, universal elements to life through contemporary embroidered shirts and accessories, inspired by the primal imagery of the Bloom, the Beast, the Earth, Spring, and the Forest.

Etnodim Art Collection (2022)

The visionary worlds of Ukrainian artists unfold like a parallel dimension. They blend the vivid palettes of nature with mythical creatures, dreamlike symbols, and lifelike landscapes. Whether raw and naïve or quietly restrained, each artistic perspective offers a fresh horizon of Ukraine—beautifully immortalized in our contemporary embroidery.

The “Slovo” shirt in new colors
We introduced new colors to a silhouette that remains timeless.

3891 05.01.2026

The “Slovo” shirt in new colors

We introduced new colors to a silhouette that remains timeless.

Over nearly 5 years, the “Slovo” shirt has become significant for Ukrainians around the world. Born from a history that still aches, it preserves the memory of the past while remaining part of the present.

The design is dedicated to the Kharkiv Slovo Building, once home to Ukrainian intellectuals. Deliberately gathered in one location, its residents were later subjected to repression and persecution. The embroidered elements pay tribute to the following figures: Anatolii Petrytsky, Mykola Khvylovy, Les Kurbas, Ostap Vyshnya, Valerian Polishchuk, and Mykhailo Yalovyi.

House "Slovo". Kharkiv, 1950s.
Source: proslovo.com

Literary group "Gart", Kharkiv, early 1920s.
Source: proslovo.com

At the end of 2022, the vyshyvanka entered the Ivan Honchar Museum archive, affirming its status as an object of cultural heritage. Since then, it has become a prototype of modern national clothing for future generations to study.

To mark the fifth anniversary of the design, we expanded its color palette, letting you pick the shade that suits your life best.