“Казка б’є в основи. У ній не може бути тимчасових речей” - говорить український письменник Олександр Михед. Так відчуваємо і ми, тож звертаючись до основ, вихоплюємо символи, що існують поза часом.
The designer of the brand, Liliya Kasyanchuk, took four popular Ukrainian fairy tales as a basis: "Sirko", "Kyrilo Kozhumiaka", "Yajce-Raitse", "The Reed Girl". Having studied each separately, the designer developed unique ornaments reflecting each fairy tale's idea, imagery, and moral. Ukrainian fairy tales reflect the Ukrainian people's beliefs, values, and lifestyles. Since ancient times, a fairy tale has been a way of transmitting information to future generations, explaining natural phenomena, or understanding life and relationships between people. In addition, a fairy tale can psychologically support a child in the modern world, explaining to him the existence of good and evil and the struggle between them. The fairy tale "Sirko" teaches kids to help each other in difficult times.
The tale of "Kyrilo Kozhumiaka" extends the theme of patriotism, courage, and the fight against the "snake".
"Yajce-Raitse" is an instructive story of the struggle between good and evil. About honesty, generosity, and a sharp mind.
The fairy tale "The Reed Girl" teaches the little reader courage and kindness.
The term fairy tale comes from the word "to tell" because this work is told. Previously, a fairy tale was a person's constant companion and preserved his memory of the past.
From early childhood to old age, in the secret corners of our souls, we continue to believe in miracles sown in us by the words of our relatives.
Depicting a fairy tale on embroidery is one of the ways to consolidate in culture the images of courage and kindness that are so characteristic of the Ukrainian people.