Preparation for the filming process, 10 hours of travel, a filming day under the scorching sun in an area where this is not practiced and two nights without sleep. All this for you to see the new ETNODIM collection.
This time, the designers were inspired by the only protected area of the steppe in Europe that was never cultivated by people - Askania-Nova. The decisive impetus for determining the theme of the collection was the trailer of the film "Askania-Nova" about the history of the steppe reserve.
Usually, creating a new collection, the designer is inspired by book ornaments, specialized literature, visits art exhibitions, museums, and performances, but this time it happened differently. The source of inspiration was a specific place in Ukraine. After careful research and study of all the features of the area, a unique ornament was created.
"We wanted to leave an imprint of the area on the fabrics of dresses and shirts, to create some kind of folkloric metaphor through images and symbols."
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Three o'clock in the afternoon, seven people get into the car, load shooting equipment, new models of dresses, shooting surroundings and arrive at Askania-Nova at two in the morning. Calling this meeting a date they had been waiting for so long and wanted a 100% match.
"A special atmosphere reigns in this place. The free steppe, friendly and sincere people seem to discover a new Ukrainian reality, full of proximity to nature," the filming participants emphasized.
Therefore, upon returning to Kiev, the ETNODIM team, in addition to the sweet sensation of completeness, pleasant fatigue, enjoyed the reflection of freedom for a long time. In a new collection, new photos and own hearts.
Article prepared by Mano Glonti