The New "Sontsetsvit" Collection
An invitation to look closer at a plant woven into our identity.
64 20.08.2026
The New "Sontsetsvit" Collection
An invitation to look closer at a plant woven into our identity.
The sunflower is one of the most recognizable icons of the Ukrainian landscape and culture. Yet its story in Ukraine spans only a few centuries, and the meanings it holds for us continue to evolve. From an agricultural emblem of prosperity to a modern symbol of remembrance, the sunflower is constantly taking on new interpretations.
Through contemporary design, we’ve taken a fresh look at this familiar symbol by focusing on the unique structure of the sunflower’s core. Hundreds of tiny florets eventually transform into seeds, while the bright yellow petals are there merely to catch the attention of insects. It’s a quiet reminder from nature that true depth lies beneath the surface.
The collection's embroidery echoes the structure of the sunflower head, its ripe seeds, and the Fibonacci spiral—the mathematical pattern nature uses to arrange them. Individual embroidered elements draw inspiration from the rhythm of the fields and tilled soil where these majestic flowers grow.
The "Sontsetsvit" collection features monochromatic pieces, including men’s and women’s shirts, dresses, vests, a cloth napkin, and a scarf—the collection’s sole splash of color.
The new collection is now available online and at Etnodim showrooms ❇︎