ETNODIM united customs of Malanka and modernity

< back to news
On January 14 Ukrainian clothing brand ETNODIM performed its first item from to-do list 2017 - photo shoot in Bukovina. For the presentation of the collection team visited one of the most interesting places in Western Ukraine, where Malanka is celebrated in a special way - Krasnoilsk village.
ETNODIM united customs of Malanka and modernity


On January 14 Ukrainian clothing brand ETNODIM performed its first item from to-do list 2017 - photo shoot in Bukovina. For the presentation of the collection team visited one of the most interesting places in Western Ukraine, where Malanka is celebrated in a special way - Krasnoilsk village. 


90% of the Krasnoilsk population - Romanian origin, so the customs which are preserved in this settlement, are unusual when compared with the whole Ukraine.. 


Moreover - all four parts of the village differ one from another by the unique costumes and images - this is something that ETNODIM is always looking for creating its own dresses and shirts. 


The whole year almost 1,000 men of the village have been prepareing the traditional costumes of gypsies, bears, kings, queens, and many others for this performance. The most fanciful dresses have bears - they look like angels with wings or straw haystack. 


Дівчата в сукнях Етнодім та крилатий ведмідь (Маланка)


The weight of such suits are several kilograms and it is often difficult to move in them. But Malankara people bypass each house in the village, welcoming hosts with holidays and wishing all the best for the next year. We've caught one of the winged-angel bear for our photo session on the background of snow-covered Krasnoilsk`s landscapes. 


Bright Brazilian carnival or mysterious Venetian are well known and millions of people dream to see them. Krasnoilsk`s Malanka gives a way to them in its scope, but not in color. 

This is a unique ritual, and "live" history, which is more than 400 years. If you want to see the Christmas Carnival, you do not need to travel far - Krasnoilsk in Bukovina will surprise you much how it surprised us. Ukrainian towns and villages confirm again and again that great is near...


The spiritual heritage of Bucovina color, clothing from ETNODIM - a combination that is based on mutual respect and love for the Ukrainian traditions, this is the force that inspires.


сукні етнодім

Традиції та сучасність, вишиті сукні

ETNODIM поєднав звичаї Красної Маланки та сучасність