Select your country or region.

United States

Shop

All products Women Men Kids Accessories Sale

View all Women’s embroidered shirts Women’s embroidered dresses Vests and jackets Pants & Skirts Popular Outerwear Tops Shorts

View all Men’s embroidered shirts Outerwear Pants & Shirts

View all Girls Boys

Collections News

Art Of Embroidery

This collection features modern embroidered clothing for men, designed to integrate effortlessly into an everyday wardrobe. The selection includes shirts, pants, vests, outerwear, and accessories.

This collection features embroidered shirts and dresses for children. The embroidery motifs are inspired by beloved stories, introducing little ones from an early age to what matters most — a love for animals and nature, kindness, and friendship.

"Summer within us" (2026) "Trait" (2026) Koza / Malanka (2023) “Krychevsky” (2025) "Wedding" (2025) "Ode to Color" (2025) "Horytsvit" (2025) “Metelychka” (2025) "Archaic" (2025) "Qırım" (2025) "Riot Division x Etnodim" (2025) "The Night Glimmers" (2024) «Someone Loves Someone» Etnodim x Nadiia (2024) "Memories of Visions" (2024) Freedom is never free (2024) My shirt (2024) Ukrainian mythology (2024) Etnodim x Honchar Museum (2023) Etnodim Art Collection (2022) Etnodim Manifesto (2021)

All collections

The development of each collection begins with extensive research. Our research and design departments carefully study antique samples and museum archives, uncovering new names, elements, and facts across history, culture, and art.

"Summer within us" (2026)

The "Summer Within Us" collection captures the sensory essence of the warmest season. Built around the concept of a home that travels with you, the pieces channel the inner peace found across various summer backdrops—whether relaxing by the sea, escaping to the countryside, or navigating the rush of daily life.

"Trait" (2026)

The collection explores two natural states. The Shell represents protection and composure, centering on internal processes and self-reflection. The Bloom embodies openness, expression, and connection with the world. These states are mirrored in the architecture of the garments, which transition from closed, structured silhouettes to lighter, more fluid forms.

Koza / Malanka (2023)

The “Koza/Malanka” collection of vyshyvankas and accessories is dedicated to the characters of the Christmas mystery: the cheerful Koza, the bright Zirka, and the dazzling, slightly mischievous Malanka.

“Krychevsky” (2025)

This capsule draws inspiration from a series of ornamental compositions by Vasyl Krychevsky, which features nearly 200 pencil drawings on postcard-sized sheets. Each piece exhibits its own character, ranging from delicate floral motifs to bold black-and-white compositions.

"Wedding" (2025)

The “Wedding” capsule collection by Etnodim. This collection was created to broaden the range of embroidered dresses suited for special occasions such as weddings and church ceremonies. We focused on designing elegant, functional pieces that won’t remain unworn in your wardrobe, but rather become cherished garments you’ll return to again and again. Reflecting the principles of slow fashion, this collection is meant to accompany meaningful moments and lasting memories.

"Ode to Color" (2025)

The "Ode to Color" collection is vibrant and summery. It’s about the courage and joy of being seen, about playing with yourself and society. We wanted to use the broadest possible palette, making it bold and unexpected. The color combinations are loud, expressive, yet harmonious. They breathe life into minimalist silhouettes, adding confidence, inspiring, and helping to express one’s true self.

"Horytsvit" (2025)

This capsule collection — three pieces designed for women — is a tribute to the life and legacy of Paraska Plytka-Horytsvit, a visionary Hutsul artist and multidisciplinary creator. The theme of nature runs through the heart of this drop. It’s a story of spring finally arriving — when the sun doesn’t just shine, it warms.

“Metelychka” (2025)

Winter butterflies are a miracle brought to life. Sleepy wings stir to life in the snowy city, finding refuge in warm fabric made by human hands. The capsule features quilted vests adorned with cross-stitch embroidery of delicate butterflies. Rushnyks from the 20th century served as the visual inspiration for the collection.

"Archaic" (2025)

The “Archaic” collection is a serene, refined classic that transcends trends, rooted in tradition. These are forms that have stood the test of time. We selected durable, richly textured fabrics designed to foster a lasting connection, serving as effortless, year-round staples for your wardrobe.

"Qırım" (2025)

Beyond Crimea’s seas and mountains is a vast world we know far too little about. This is the home of an indigenous people who have inhabited it for centuries. With this collection, we sought to uncover the true, authentic spirit of Crimea—not through the lens of stereotypes, but through the enduring culture, traditions, language, and way of life of the Crimean Tatars.

"Riot Division x Etnodim" (2025)

The Riot Division x Etnodim collection honors the cradle of our nation’s history. Tracing a line from the grandeur of Kyivan Rus and the heroism of the Cossacks to the wars for independence, our past is a 300-year journey of oppression—but also a 300-year testament to unyielding hope. Looking back on these defining chapters today, one truth stands clear: they forged the bedrock that ensures we will never be bound in chains again.

"The Night Glimmers" (2024)

A winter night has descended upon the land. The sounds have faded. Every living creature seeks warmth at home, and the darkness hides the twilight landscapes from view. All that remains before you is the soft canvas of the night sky, distant stars, and scattered footprints in the powdery snow. Your imagination begins to sketch fairy-tale silhouettes in the darkness—and you surrender, accepting the rules of its game. The embroidered shirts in this collection embody the mystical imagery of the Ukrainian night.

«Someone Loves Someone» Etnodim x Nadiia (2024)

Inspired by the personal letters of authors Lesya Ukrainka and Olha Kobylianska, this collection carries their narrative into the golden age of Ukrainian Poetic Cinema. The capsule features shirts adorned with rich floral embroidery—a vivid ode to lush, blooming gardens.

"Memories of Visions" (2024)

The "Patterns of Memory" collection reimagines the vibrant, naïve folk patterns found on vintage 20th-century rushnyks (traditional embroidered towels), beautifully translating heritage artistry into contemporary silhouettes.

Freedom is never free (2024)

Freedom takes many forms, but its language is universal. Across the globe, histories of resistance share a common thread—because those who have fought for freedom recognize it instantly in others. This collection honors the global community standing with Ukraine in defense of our independence. Dedicated to the world's brave.

My shirt (2024)

Ukrainian regions were once rich in patterns. Yet there are areas where embroidery has barely survived. Inspired by the distinctive features of these regions—the south and the east—we’ve presented our modern take on their traditional ornamentation in embroidered shirts, dresses, and accessories.

Ukrainian mythology (2024)

Since the dawn of time, myth has shaped our understanding of the universe. We carry fragments of these primal stories in our shared traditions and legends—the very narratives that define our identity. The "Primrose. Mythologeme" collection brings these abstract, universal elements to life through contemporary embroidered shirts and accessories, inspired by the primal imagery of the Bloom, the Beast, the Earth, Spring, and the Forest.

Etnodim x Honchar Museum (2023)

The Etnodim x Honchar Museum collection gives a modern future to endangered craftsmanship. By reimagining the delicate patterns of unrestorable vintage shirts, dresses, and rushnyks (traditional ceremonial towels) this capsule weaves history into a modern wardrobe.

Etnodim Art Collection (2022)

The visionary worlds of Ukrainian artists unfold like a parallel dimension. They blend the vivid palettes of nature with mythical creatures, dreamlike symbols, and lifelike landscapes. Whether raw and naïve or quietly restrained, each artistic perspective offers a fresh horizon of Ukraine—beautifully immortalized in our contemporary embroidery.

Etnodim Manifesto (2021)

Historically, every element of an embroidered shirt carried its own special meaning. As time passes, those meanings continue to evolve. Today’s embroidery holds the stories of those who have fought for Ukraine’s identity, the warm memories of grandmother’s cooking, independence, the outline of Crimea, and the Kyiv's chestnut. This collection is a manifesto of what the Ukrainian vyshyvanka represents today.

The approaching holidays give us a heightened sense of the value of family more than ever. We revive traditions, weave them into a modern context, and find incredible unity around the decorated table.

4057 21.12.2024

This year, we are presenting a shared vision of this outfit – a runner and a table napkin "Oshatna" from the Etnodim x Hey Guide holiday drop.

These products are made of white fine linen. The unusual figured edge in the form of petals is decorated with embroidery in the tone of the fabric. Minimalistic textiles from drop will fit into any interior and will unite your family around the festive table for more than one year.

The festive drop "Oshatna" is available for purchase online, as well as in the brand's Kyiv showroom.

Napkin from the festive "Oshatna" drop by Etnodim x Hey Guide

Runner from the Christmas drop "Oshatna" Etnodim x Hey Guide