On May 10, we launched a contest for the best design of the ornament for the dress. For 2 weeks we received more than 300 sketches, among which there were a lot of interesting works. As promised, we share with you the best works.
The winner of the contest was Ivanka Borodina, who sent her work an hour before the end of the competition and changed the course of events. Her work we liked the most with its simplicity, harmony and content. Ivanka also received a prize in the amount of 10 thousand UAH and ETNODIM designers began to work on her sketch, in order to realize in a limited amount.
Once again we thank all those who took part, showed interest and embodied their fantasies! There are many talented people in Ukraine.
Among more than 300 sketches, we chose the 5 best and asked their authors to tell us about their vision of modern embroidery, what they were inspired to create the ornament, their opinion on the winner's work and answer the question "Should embroidery have any sacred significance, or is it can be a free flight of fantasy?"
1. Ivanka Borodina, 32, Rivne. Education: Higher, architect. Profession: interior designer.
My sketch is called "Doll". There are several meanings here. But the deepest for me in returning the habitual of our culture is a female compliment "pretty as doll", a deep traditional meaning, after all the doll in Ukrainian symbolism has always been a protector and keeper of the genus.
During my studies at the university, I was experiencing a period of fascination with Ukrainian ornamentalism as a kind of ethnic code. Our ornaments impress me with my variation - here is a very broad field for experiments without losing sacred content.
But from hundreds of ornaments I liked the geometric ornaments of the Kiev region more. They inspired me to create a job.
Idea.
Ornament - dolls, tulips (Kiev region).
Concept: Having separated from traditional Ukrainian embroidery ornaments the sacred symbols and elements - to create new, geometric compositions, scaling and combining them with each other.
Before the dress - the chest is decorated with the element "The Guardian" - an ancient symbol of the guardian of the genus.
Sleeves - are decorated with branches of a tree of life. The tree of life occupies a central place among other symbols of Ukrainian folk art, as it is an axial line, which is a cosmos with all its manifestations.
The back of the dress - is decorated with a transformable floral symbol "tulip" symbolizing women's tenderness, innocence.
About the sacredness of the ornament.
If it's just about Ukrainian embroidery, it seems to me that it's almost unrealistic to create an embroidery ornament without sacred meaning. The fact is that in Ukrainian culture, embroidery has always been a shield, and this was achieved first of all due to the ornament in which the characters encode the history and symbolism of the people.
Therefore, it seems to me that even creating their own free embroidery ornament, each artist will subconsciously put a certain sacred code.
2. Galya Danylyuk, 30 years old, Kyiv. Artist, master of hand embroidery.
When I saw your post with the competition information, the first thing I thought: "This is my chance!" Having examined your assortment, I concluded that you have a calm, well-kept, laconic, somewhat graphic style. And I realized that in order to have a chance to win, I have to move in this direction. It made me a little upset and I even wanted to refuse to participate.
Just doing a job that will be "mine" from A to Z is happiness for me! When working with a customer, you always have to take into account stylistics and his wishes and do what he needs. But here I gave myself.
The participation in this competition really gave me something I did not even expect. Strength and faith in yourself. And this is more than a victory! That's why I sincerely wish to thank you again!
I called my sketch "Cosmos".
I created the work of this art inspired by the art of the East (Central Asia, Uzbekistan, Afghanistan). The embroidery ornament was based on the principle of own vision of the composition; I created only its individual elements based on the ornaments of the textile products of this region.
Why East? Because the embroidery should be Ukrainian? (think you). I believe that the artist is a cosmopolitan and his art does not have borders or borders. For some reason, I was sure that creating work even with the eastern roots - I will find a response in the heart of our people, only for the simple reason that it is good. And what is the task of art? Give beauty and love!
I really love Ukrainian art and embroidery in particular, but it so happened that for 4 years, a little exhausted inspiration in this topic. Therefore, began to study embroidery of other nationalities and cultures. Oriental art is especially important to me. I was struck by the fact that their shapes and color combinations have a rather free and courageous solution, which is very close to my spirit.